UX Simulation Report
Executive Summary
Prioritize value proposition clarity and mobile optimization to convert professional appearance into user confidence
First Impression
The first visual element is an acquisition announcement rather than clear value proposition. While the design has premium aesthetics with consistent gradient backgrounds and proper spacing, the hero message 'Brand And Performance Together At Last' is vague and doesn't communicate specific services or benefits within 3 seconds.
Walk-Through
Step 1: Land on homepage
- Observe
- See acquisition announcement banner first, then vague 'Brand And Performance Together At Last' headline
- Emotion
- Confused about the actual service offering 80%
MEDIUM Purple gradient background with prominent MediaMint acquisition banner
Step 2: Try to understand services offered
- Observe
- Services dropdown requires hover interaction to reveal offerings
- Emotion
- Having to work to discover what services are available 80%
LOW Dropdown menu appears on hover with service categories
Step 3: Look for immediate contact method
- Observe
- Pink 'Contact us' button visible in top right navigation
- Emotion
- Good to have clear contact option 80%
Step 4: Switch to mobile view
- Observe
- Navigation collapses to hamburger menu, content stacks appropriately
- Emotion
- Mobile experience is intentionally designed 80%
LOW Clean mobile layout with hamburger navigation
Multi-Viewport Comparison
Emotional Arc
Friction Inventory
The prominent 'Taktical Digital is now a MediaMint Company' banner takes visual precedence over communicating what the company actually does
Fix: Either remove the acquisition banner or make it less prominent than the core value proposition
94% of first impressions are based on aesthetics and layout, not content
Multiple interactive elements fail to meet the 44x44px minimum tap target size on mobile
Fix: Increase tap target sizes to meet WCAG AAA and Apple HIG standards
Minimum tap target: 44x44 CSS pixels (Apple HIG / WCAG 2.1 AAA)
Mobile page loads in 4497ms, well above the 3-second threshold where 53% of users abandon
Fix: Optimize images, reduce JavaScript bundle size, implement lazy loading
53% of mobile users abandon at 3 seconds (Google/Akamai)
Key service offerings are hidden behind hover states in the main navigation
Fix: Consider making services visible without interaction or add service preview on homepage
Users form aesthetic judgments in 50ms that rarely change (Lindgaard 2006)
'Brand And Performance Together At Last' doesn't clearly communicate specific benefits or services
Fix: Use more specific language that describes concrete benefits or outcomes
Headlines: 30-40 chars for max impact; CTAs: 2-4 words optimal
19 unique font sizes on desktop and 15 on mobile may indicate inconsistent typography system
Fix: Consolidate to a more constrained type scale (6-8 sizes maximum)
8pt grid system: interfaces on a consistent grid score 17% higher on perceived professionalism
Dimension Scorecard
| Dimension | Score | |
|---|---|---|
| First Impression | 2/10 | |
| Navigation | 3/10 | |
| Trust & Credibility | 4/10 | |
| Content Clarity | 2/10 | |
| Mobile Experience | 3/10 | |
| Accessibility | 2/10 | |
| Performance Perception | 3/10 | |
| Conversion Flow | 3/10 | |
| Composite | 19/100 |
Verdict
Replace acquisition banner prominence with clear service value proposition
Professional design quality suggests competence, but unclear value proposition and mobile usability issues create friction
Priority Fix List
Acquisition announcement overshadows value proposition
Either remove the acquisition banner or make it less prominent than the core value proposition
66 tap targets below minimum size
Increase tap target sizes to meet WCAG AAA and Apple HIG standards
Mobile load time exceeds abandonment threshold
Optimize images, reduce JavaScript bundle size, implement lazy loading
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