CHECKUI|designzillas.com scored 24/35

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UX Report — https://www.designzillas.com

CheckUI

UX Simulation Report

https://www.designzillas.com

DATE 2026-03-16

CONFIDENCE HIGH

SCORE 24/100

Executive Summary

Fix tap target sizes immediately, then consolidate design system for better consistency

24/100

Composite Score

Immediate - value prop is clear within 3 seconds

Time to Understand Offer

Total Findings

Critical Issues

Diagnosis

This is a professionally designed agency website that creates a strong first impression with clear messaging and visual hierarchy. The Avenue Z/Zillas branding is well-executed and the acquisition story adds credibility. However, the site suffers from over-complexity in its design system with too many font sizes and colors, plus significant accessibility issues with undersized tap targets. The core value proposition is immediately clear, but the technical implementation needs refinement to match the professional visual design.

First Impression

Clean professional layout with clear hierarchy and prominent CTA. Background image provides context while text remains readable.

Aesthetic Snap

Professional agency site with modern typography and clean layout

Trust Signals

Professional typographyClean layoutClear brandingProminent contact options

Walk-Through

Step 1: Land on page

Observe: Clear headline 'High-Impact Content & Creative' immediately communicates core service
Emotion: Professional and focused 80%
Thinks: “Okay, this looks legitimate”
Evidence: 94% of first impressions are based on aesthetics and layout, not content
Visual: Strong contrast between white text and dark overlay on background image

Step 2: Read value proposition

LOW

Observe: Zillas acquisition story explains expanded services under Avenue Z umbrella
Emotion: Informed about company evolution 80%
Thinks: “So they got acquired, but what does that mean for me?”
Evidence: Users form aesthetic judgments in 50ms that rarely change
Visual: Clear hierarchy with H1, H4, and body text sizes

LOW Clear hierarchy with H1, H4, and body text sizes

Step 3: Look for next step

Observe: Prominent 'Book a Strategy Call' button in hero area
Emotion: Path forward is obvious 80%
Thinks: “At least they make it easy to get started”
Evidence: CTAs: 2-4 words optimal
Visual: CTA button has good contrast and size

Step 4: Evaluate navigation options

Observe: Top navigation with Solutions, Work, About, AI Lab, Expertise, Contact Us
Emotion: Well organized 80%
Thinks: “Good, I can explore their work and expertise if I want”
Evidence: The 3-click rule is a myth. Clarity of path matters, not click count
Visual: Navigation items have appropriate spacing and hierarchy

Step 5: Consider trust factors

Observe: Professional design, clear branding, acquisition story implies scale
Emotion: Trustworthy 80%
Thinks: “Being acquired by Avenue Z probably means they're doing well”
Evidence: 19% abandon because they don't trust payment form security
Visual: Consistent branding between Avenue Z and Zillas logos

Step 6: Scroll to see more content

MEDIUM

Observe: Cannot verify scroll behavior from single above-fold screenshot
Emotion: Uncertain 80%
Thinks: “I need to see their actual work and results”
Evidence: 85% of users scroll past first viewport; 80% of viewing time is above the fold

MEDIUM I need to see their actual work and results

Step 7: Decide on engagement

LOW

Observe: Hero area provides clear value prop and easy next step
Emotion: Ready to explore further 80%
Thinks: “I'll check out their work before booking a call”
Evidence: Peak conversion at 3.3s load time (4.75% CVR)
Visual: Multiple engagement options: main CTA, navigation, contact

LOW Multiple engagement options: main CTA, navigation, contact

Emotional Arc

cautious optimism

Professional layout and clear typography creates good first impression

6/10

informed curiosity

Acquisition story and expanded services suggest growth and capability

8/10

engaged confidence

Clear CTA and value proposition make next steps obvious

8/10

mild uncertainty

Need to see proof of work and results to fully commit

6/10

Friction Inventory

HIGH

Multiple tap targets below minimum size requirements Interactive Elements Moderate

26 interactive elements fail to meet the minimum 44x44 pixel tap target size requirement, making them difficult to interact with on touch devices

Fix: Increase tap target sizes to minimum 44x44 CSS pixels and ensure 8px minimum spacing between interactive elements

Minimum tap target: 44x44 CSS pixels (Apple HIG / WCAG 2.1 AAA)

MEDIUM

Excessive font size variations reduce visual consistency Typography Moderate

17 unique font sizes across the page creates visual noise and inconsistent hierarchy

Fix: Consolidate to 6-8 font sizes using a consistent typographic scale (e.g., 1.25 ratio)

8pt grid system: interfaces on a consistent grid score 17% higher on perceived professionalism

MEDIUM

Too many unique colors create visual complexity Color System Moderate

29 unique colors across the page increases cognitive load and reduces brand consistency

Fix: Establish a constrained color palette with 8-12 colors maximum including tints and shades

Visual complexity affects perception at 17ms exposure (Google Research)

MEDIUM

Heading structure skips levels and lacks consistency Content Architecture Moderate

Multiple H4 elements appear without H2 or H3 parents, violating semantic heading hierarchy

Fix: Restructure headings sequentially (H1→H2→H3) and use CSS for styling variations instead of skipping heading levels

Heading hierarchy must be sequential (no skipping h1 to h3)

LOW

Load time slightly above optimal range Performance Moderate

2.176 second load time is acceptable but could be optimized for better conversion

Fix: Optimize images and reduce bundle size to achieve sub-2 second load times

Peak conversion at 3.3s load time (4.75% CVR). Each +1s drops CVR ~26% (Akamai)

LOW

Two forms present may create decision paralysis Forms Quick Fix

Multiple form entry points could confuse users about which action to take

Fix: Establish clear hierarchy between forms or consolidate to single primary conversion path

Each additional field: 8-50% conversion drop

Dimension Scorecard

Dimension		Score
First Impression		4/10
Navigation		4/10
Trust & Credibility		3/10
Content Clarity		4/10
Mobile Experience		3/10
Accessibility		2/10
Performance Perception		4/10
Conversion Flow		3/10
Composite		24/100

Verdict

HOOK

Increase all interactive elements to minimum 44x44 pixel tap targets

Professional appearance and clear messaging, but interaction issues would be frustrating on mobile

Works For

Fix tap target sizes immediately, then consolidate design system for better consistency

Fails For

Increase all interactive elements to minimum 44x44 pixel tap targets

Priority Fix List

Multiple tap targets below minimum size requirements

Increase tap target sizes to minimum 44x44 CSS pixels and ensure 8px minimum spacing between interactive elements

Moderate MEDIUM IMPACT Interactive Elements

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